Sr. Web3 Marketing Specialist
fxdx exchange
Marketing & Communications
Bengaluru, Karnataka, India · Bengaluru, Karnataka, India · Karnataka, India · India
Posted on Sep 3, 2025
About the job :
We are looking for talented Sr. Web3 Marketing position at Avitus Lab is a full-time, office-based role in Bangalore, focused on developing and executing innovative marketing strategies for blockchain-powered products and services, with a minimum of 3+ years' experience in Web3 companies will be added bonus!
Key Responsibilities :
We are looking for talented Sr. Web3 Marketing position at Avitus Lab is a full-time, office-based role in Bangalore, focused on developing and executing innovative marketing strategies for blockchain-powered products and services, with a minimum of 3+ years' experience in Web3 companies will be added bonus!
Key Responsibilities :
- Develop and execute comprehensive marketing strategies tailored to the Web3 industry, driving community growth and brand visibility.
- Manage campaigns across all major social media platforms including Twitter (X), Discord, Telegram, LinkedIn, Instagram, Reddit, and emerging channels, plus building a personal brand presence.
- Plan, launch, and optimize NFT and DAO-themed marketing efforts and smart contract-based campaigns.
- Analyze market trends and competitor activities to identify new growth opportunities and develop actionable insights.
- Build and nurture Web3-focused communities through organic outreach, ambassador programs, and DAOs.
- Lead and mentor the marketing team, fostering collaboration, creativity, and continuous upskilling.
- Negotiate and manage strategic partnerships for community and brand expansion.
- Coordinate with cross-functional teams to ensure brand messaging and user experience are aligned with Web3 values.
- Report on key marketing KPIs, manage budgets, and ensure marketing ROI.
- 3+ years hands-on experience in Web3 marketing for blockchain, crypto, NFT, or dApp companies.
- Advanced understanding of blockchain technologies, NFTs, DAOs, smart contracts, and their marketing applications.
- Expert proficiency in social media strategy and paid/social campaigns on multiple platforms: Twitter/X, Discord, Telegram, LinkedIn, Reddit, etc.
- Deep experience with content creation, copywriting, and community building in decentralized environments.
- Mastery of social media management tools (Buffer, Hootsuite, Sprout Social), analytics platforms (Google Analytics), and creative suites (Adobe, Canva).
- Strong knowledge of SEO, SEM, PPC, CRO, and influencer marketing integrations.
- Excellent communication, leadership, and consulting skills for engaging diverse audiences and stakeholders.
- Bachelor’s degree (or equivalent experience) in Marketing, Communications, Business, or a related field.
- Proven track record managing growth campaigns, partnerships, and community engagement in a fast-paced, startup or scale-up Web3 environment.
- 4+ years marketing 3+ years in Web3/NFT marketing.
- Portfolio: Launched successful Web3 campaigns (e.g., NFT mints, token IDOs, play-to-earn games).
- Mastery of Web3 tools: Discord, Snapshot, crypto wallets, DAO governance.
- Expertise in blockchain analytics (Dune, Etherscan) and Web3 ad platforms.
- Adaptable to fast-paced, regulatory-heavy environments.